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menu home tools what’s changed? term tagger (beta) speaking & events site auditing blog contact test page welcome thanks for popping by. this website is a showcase of who i am, what i do, and what i think . you can skim the content below to learn more about my bio, skills and experience, catch up with me on my blog , check out where i’m speaking , or get in touch directly. i am a digital strategist, a marketing technologist, and a full-stack developer. i help businesses to create better digital strategies and to do better marketing . i connect an understanding of consumer behaviour and preference with emerging digital technologies and modern marketing techniques – cutting through the noise to devise market-winning strategies and tactics. i have over a decade of blended experience in digital strategy, with expertise in seo, analytics, brand strategy, campaign strategy, lead generation, ecrm automation, conversion rate optimisation and web development – from defining the ‘big picture’ and strategic direction, right down to getting my hands dirty in the nitty-gritty technical detail. i’ve worked with agencies, startups, household brands, ftse 100 companies and global enterprises to define, support and deliver successful seo, content, analytics and brand strategies at an international level. i periodically engage in lightweight freelance work to keep me sharp, and i regularly speak at conferences and events on a wide range of topics. some of the brands i’ve worked with… recent blog posts 19.04.2018 how to do seo in 2018 (and 2019, and forever) 07.04.2018 digital marketing is dead: survival tips for what comes next (part 1) 02.07.2017 must-have wordpress plugins 07.04.2017 why seo agencies need to focus on expertise, not execution skills & experience digital years are like dog years, and during my long tenure, i’ve worn a number of hats. in an attempt to make my journey and my skillset a little easier to consume, i’ve presented it below, split into key topics. background & career overview entrepreneurial roots in the late 90’s, i taught myself html and began building websites. my hobby grew into a passion, which grew into a career of freelance gigs, small business digital websites, and miscellaneous projects. the small businesses i worked for had little budget or sophistication, and so relied on me to make every penny they invested count. so i became obsessed with understanding what ‘best’ looked like . i interrogated every line of code, every line of copy, and every business decision. without realising it, i was becoming a sophisticated technical seo and strategist. i forged relationships with other freelancers to build out my capabilities and was soon operating a small freelance outfit. i learned to manage projects, clients, budgets and business. i discovered that my passion lies in generating results ; from improving websites to consulting on business strategy, to measuring and optimising marketing channels, i was most engaged when moving the needle. so i closed shop, and joined a small, fledgeling agency which specialised in end-to-end digital marketing (strategy, content, design, development, reporting & analysis, improvement), and helped clients to get online and generate value. i built many dozens of bespoke websites , launched campaigns, and generated sales and conversions. i was helping local shops, hotels and companies to generate and attract demand, convert prospects, and to grow through understanding their consumers and markets. i saw the impact on my digital work in the real world around me . thinking bigger voi outgrew small business quickly, however. i frequently found that, regardless of the sector or challenges, small business digital support quickly becomes ‘samey’. education, digital transformation, and website strategy vary little between small business with limited budgets – and once you’ve got the basics in place, there’s little dynamic, exciting, or game-changing. i craved the ability to make meaningful change on a larger scale . i applied for, and landed a job in a growing full-service digital marketing agency , as the technical arm of their seo operation; a partially independent team operating within the parent agency. over the course of five years, i gained experience and took on increasing responsibilities, and our continued success grew a team around and beneath me – with the seo team expanding from just three people to over thirty (including affiliate marketing, paid search and conversion rate optimisation services), and the parent agency from 30-something to over 100 staff. during this growth period, i defined client strategies, developed product and service propositions, educated clients and team members, and supported the parent agency in its understanding of technical and strategic seo best practices. i pitched, won, and delivered impactful retained and project work with global, enterprise brands and household names to help define high-level digital marketing, content, website and seo strategies – as well as tactical initiatives and campaigns – from ideation to delivery, and beyond into reporting, analysis, forecasting and ongoing optimisation. i made a huge difference to the bottom line of companies whose products you likely use on a daily basis. understanding digital, and outgrowing agency i learned a lot about people, too . i had to come to terms with the fact that the ‘best’ solution wasn’t always viable in a large team with complex, moving processes – and that it was critical to balance budget to ambition. i had to learn that whilst ‘best’ is where i want to aim, a more pragmatic approach – no matter how frustrating – is often important in a world of margins, utilisation, and resource analysis. i learned to understand motivations, to navigate opinion and politics, and the nuances of agency and business culture. critically, i learned that i couldn’t do and be everything – that it was critical that i listened, supported, delegated, and played well in a team; to compromise, and to collaborate. over time i developed and nurtured a network of peers, spoke at events, and developed robust, unique ideas and opinions about a broad range of digital topics, from analytics to business culture, and to the changing nature of the digital economy. my speaking profile grew, and i became a respected name in multiple corners of the digital marketing industry. the more i developed my thinking and exposure in the industry, the more i became increasingly frustrated fascinated by the agency model itself; if, and how, internal processes and politics, client management, revenue models and blended services could be tweaked, matured and improved to nudge closer towards providing ‘best’, rather than ‘good enough’. i developed a deep understanding of the agency model , its benefits, its flaws, and its possible futures – and took a step back from day-to-day client work to focus on working tools, processes, standardisation, education, and efficiency. stepping outside the box i’d realised that one of the biggest challenges of most large agencies is one of time vs cost vs resource . essentially, it’s a variation of the “do you want something fast, cheap, or good” model, where increasing any of those attributes polarises the remaining attribute(s) (e.g., cheaper + better = much slower) – and that the kind of clients who work with agencies are frequently the kind who demand all three (and/or often have educational, political or personal barriers, which push against those constraints). so when i started talking to linkdex about a role focused on prototyping new technology, processes and services for agencies and teams, i was excited by the idea of shaving off some of the ‘time’ components from the resource formula by better connecting marketers to the insights, reports, forecasts and actionable data that they need, without having to do hours of heavy lifting. it was an opportunity to fix that dysfunction, in a small but meaningful way,

URL analysis for jonoalderson.com

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https://www.jonoalderson.com/conjecture/seo-agencies-need-focus-expertise-not-execution/
https://www.jonoalderson.com/conjecture/how-to-do-seo-in-2018-and-2019-and-forever/
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https://www.jonoalderson.com/speaking/
https://www.jonoalderson.com/conjecture/digital-marketing-is-dead-survival-tips-for-what-comes-next-part-1/
https://www.jonoalderson.com/conjecture/walking-dead-taught-future-consumer-loyalty/
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https://www.jonoalderson.com/site-auditing/

Whois Information

Whois is a protocol that is access to registering information. You can reach when the website was registered, when it will be expire, what is contact details of the site with the following informations. In a nutshell, it includes these informations;

Domain Name: JONOALDERSON.COM
Registry Domain ID: 1635310680_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.meshdigital.com
Registrar URL: http://www.meshdigital.com
Updated Date: 2016-12-19T10:26:21Z
Creation Date: 2011-01-16T12:54:32Z
Registry Expiry Date: 2019-01-16T12:54:32Z
Registrar: Mesh Digital Limited
Registrar IANA ID: 1390
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone:
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: LOLA.NS.CLOUDFLARE.COM
Name Server: RICK.NS.CLOUDFLARE.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2018-07-15T12:25:05Z <<<

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view the registrar's reported date of expiration for this registration.

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The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.

  REGISTRAR Mesh Digital Limited

SERVERS

  SERVER com.whois-servers.net

  ARGS domain =jonoalderson.com

  PORT 43

  TYPE domain

DOMAIN

  NAME jonoalderson.com

  CHANGED 2016-12-19

  CREATED 2011-01-16

STATUS
clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
clientTransferProhibited https://icann.org/epp#clientTransferProhibited
clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited

NSERVER

  LOLA.NS.CLOUDFLARE.COM 173.245.58.132

  RICK.NS.CLOUDFLARE.COM 173.245.59.139

  REGISTERED yes

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